Marketing Multiple Weight Loss Products

When marketing multiple brands in any niche it is critical you can demonstrate the features, benefits and unique selling points, showing clear recommendations.

Educating your surfers

It is important that we educate the surfers about the different types of products available for their dietary needs. If we ensure we recommend the best product based on their requirements, this will results in better results for the customers and much higher conversion rates.

Educate the surfer in the different types of products available and make clear recommendations, for example:

• If the surfer only eats 3 times a day but eats fatty meals, then we would recommend a fat binder, this will help them cut out the fat but they can continue to eat as per normal.

• If a surfer eats well but snack between meals or feels weak when they try and diet we would recommend Zotrim, this will help them feel fuller for long to help reduce with snacking.

• If a surfer finds themselves eating larger portions and would like to simply cut down on the amount they eat, we could recommend UniqueHoodia

Clear Recommendations

By making a personal recommendation on the “type” of product they should use you are helping them build up a logical reason for making the purchase, you can then go on to recommend the best “Fat Binder” or best “Hoodia” product.

It is important that we go on to compare relevant products against each other; you would compare Proactol to Lipobind for example as they are both fat binders, explaining the benefits and features of each, making a clear recommendation to the surfer.

We would not recommend comparing Proactol to Zotrim for example, these are very different types of products which suite different surfer lifestyles.

Comparing the MoreNiche weight loss brands

MoreNiche have prepared a full product comparison PDF document which highlights each brand, their USP's (unique selling points), benefits and features. if you are looking to market more than one weight loss brand at the same time, this document is a must read.

View the comparison document here

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