Consumer Disclosures
As part of the on-going review of our network, it has become clear that best practice dictates that each affiliate adopt an attitude of transparency with visitors to its sites.
This can be summarised in a Disclosure Policy. Many of you may well already be aware of this requirement, and will have adopted your own policy. Nevertheless, to ensure uniformity across the network, we include below a model Disclosure Policy.
We invite affiliates to adopt a version of this. Going forward, you should be aware that we will not be able to work with any affiliates who do not have such a policy.
Add to the footer of each page on your website/blog:
If I create a link to a product in a review, sometimes I may get paid a commission if a visitor to my site purchases the product. For more details, please see my Disclosure Policy
You should link through from your footer text to the main Disclosure Policy:
Example Disclosure Policy
While it is a good practice for the visitor of any review site to treat every product recommendation with a healthy degree of skepticism, it would be a mistake to assume that every review is invalid just because there may be a commission paid to the reviewer. Here are some of the readers protections we attempt to build into our reviews:
1. Many of the reviews contain lots of factual information that is easily verifiable. We always try to provide an honest and accurate assessment.
2. The review includes a section that is a subjective summary. This is based on the personal experience of the reviewer.
3. Attempts are made to establish the general consensus in relation to specific products by reading reviews of those products on other sites, along with user testimonials and we attempt to portray this overall perception in our reviews.
4. We always provide links to the manufacturers' website to provide additional information that is not available in our reviews. Some of this information can include customer testimonials, more specific product details, sales information, free newsletters and even samples.
These are good rules of practice. It is important for you as a consumer to understand the relationship between a person reviewing the product and the manufacturer.
If you do not see a disclosure policy on a review site, that reviewer may be committing an offence.
I hope that you have a useful and meaningful experience as a direct result of our detailed reviews and articles. We welcome any feedback that may help us to improve your experience when visiting this website.
Notice
Remember, YOU ARE RESPONSIBLE FOR THE CONTENT ON YOUR WEBSITE.
If you have questions you can speak directly to our compliance officer here.
Do you believe that an affiliate is acting unethically? Complete the Unethical Advertising Claims form and MoreNiche will investigate.
