I have a nice little treat for all the Proactol affiliates out there....
The demographic information of last quarter's customers.
Proactol's Customer Service did these surverys over the phone when customers ordered and with a follow up call.
•
77% women; 23% men
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Age range predominantly 30+
30-39 = 40%
40-49 = 29%
18-29 = 18%
•
How much do they want to lose?
15-21lbs (30%)
8-14lbs (29%)
29lbs + (20%)
•
Goal for weight loss – mainly over 4 months (35%) & 6 months + (46%)
•
70% had not purchased weight loss products before
•
Delivery mainly rated as excellent, very good and good
So now you know who you're going after and
what you can say about Proactol.
You could feature the fact that most Proactol customers are very happy with their
delivery on your site.
Also have a think how you could possible build mini niche sites for the smaller %s in this data. For example go for the
male consumers out there, or the
18-29 year olds. Smaller audience, however most likely to be less competetive and developed!
Proactol Demographic Information
Linear Mode
