Selling is a process. You have to guide your customer to take baby steps. Else they’ll be gone if they get scared by huge amounts of new content or inconsistent information. Or they’ll simply get bored.

Affiliate marketing success is about providing the right service, at the right time for the right people (the people willing to spend).

To start off, make sure you are tracking your visitors. Google Analytics is a free tool used to generate detailed statistics about your visitors. Keep your eyes on “Time on Site” and “Bounce Rate”.

Bounce rate shows single-page visits (visits in which the person left your site from the page they just entered from). Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. (more…)