Patterns lead to calmness and allow your visitor to focus their attention on what they’re looking for. Good patterns give your site harmony and firmness.

People find it easier to navigate around familiar things. The instant a visitor lands on your site they will compare it with every other site they visited before.

First thing they will see is your header image which has to sum up your entire site. Next, your headings should focus on benefits. Contrasting colors can be used to emphasize benefits.

Repetition is good and it’s easy to stay on a road you take everyday. These same things can be applied online. (more…)

Google, Adobe and Matt Cutts’ all placed announcements today regarding Google upgrading their spider to be able to index flash files more successfully.

As many of you know flash has always been a problem in SEO as Google could not see any of the content and links you worked so hard to generate. I’m happy to say this problem is coming to and end. (more…)

When designing your site you probably didn’t give the psychology of colour much thought. You chose colours that you liked and that looked nice together.

That’s fine but different cultures see colours differently, for example in China red is seen as a sign of luck but in most other countries red is a sign for danger and sometimes even death!

It’s important that when you design your site you take into account cultural differences. In fact, even if you have a site that only attracts people from one culture – every colour has its own set of positive and negative connotations.

It’s important that the colours you choose match with the perceptions you want people to have about you and your company. (more…)