You’ve picked your product niche. You know your merchant. And you have been given some basic article content to help you build up your first affiliate website. So what do you do next?

Easy. You get started that’s what!

Now the first and most important thing you will need to do is to create a compelling headline. One that will grab the attention of your surfer and will entice them into reading more. (more…)

You’ve heard all the myths and the legends, met all the gurus and their followers. Finally, the time has come for you, young seeker, to get out of the dark ages of affiliate marketing and discover the greatest antidote for uncertainty and superstition – science!

Perhaps you’re wondering who the man on the left is. He was a Soviet psychologist and psychiatrist. Keep on reading to find out what he can teach you.

Scientists from a wide variety of fields can teach us a wide variety of new things. Science finds no relevance in lengthy introductions, so, without further ado, let’s get directly into it! (more…)

Question: What’s the most important part of your homepage?

The photo of yourself, lovingly remodelled in Photoshop to roll the clock back 10 years? Your subtly blended adsense ads? The cute little animated graphic of a kitten sneezing? The 52 amazing free gifts opt-in box? Maybe the amazing neon Flash navigation links?

No, no, no, no and err . . . no. The most important part of your homepage is your headline.

Its job is to draw people in to the rest of your page. If someone finds your headline interesting, they are far more likely to then read your sub-head or opening paragraph.

And your opening paragraph should keep your visitors interested enough to read your second paragraph, and so on.

Your headline should GRAB your visitor’s attention.

“Hi, welcome to my site” just doesn’t cut it. (more…)

Patterns lead to calmness and allow your visitor to focus their attention on what they’re looking for. Good patterns give your site harmony and firmness.

People find it easier to navigate around familiar things. The instant a visitor lands on your site they will compare it with every other site they visited before.

First thing they will see is your header image which has to sum up your entire site. Next, your headings should focus on benefits. Contrasting colors can be used to emphasize benefits.

Repetition is good and it’s easy to stay on a road you take everyday. These same things can be applied online. (more…)

What I’ve learned from affiliate marketing is that marketing is about talking. Talking yourself into it, talking about yourself and talking about the products you’re selling.

At first, I was afraid of these three “c” words: connection, communication, conversation. Every article or book I read about selling online kept scaring me away with these words.

I saw them so fancy and high demanding that I refused to apply them. So, I just kept it simple; I rewritten some articles, started sending e-mails, submitting to directories, posting blog comments and talking on forums. Then I started making sales… and it hit me! I was making sales because I was doing those dreaded three “c” words. (more…)

All good copy is aimed at 11 year olds. No matter if you’re selling Tesco Financial Services, Proactol Fat Binder or a Playstation 3. This is because good copywriters understand that the majority of their potential customers have an average reading age of an 11 year old.

Famously marketer David Ogilvy realised that Dove’s high profile campaign ‘Dove makes soap obsolete’ was not understood by the companies target market, the housewife.

When changed to ‘Dove makes soap old-fashioned’, every single housewife in the study understood the message. (more…)