When designing your site you probably didn’t give the psychology of colour much thought. You chose colours that you liked and that looked nice together.

That’s fine but different cultures see colours differently, for example in China red is seen as a sign of luck but in most other countries red is a sign for danger and sometimes even death!

It’s important that when you design your site you take into account cultural differences. In fact, even if you have a site that only attracts people from one culture – every colour has its own set of positive and negative connotations.

It’s important that the colours you choose match with the perceptions you want people to have about you and your company. (more…)