March 2nd, 2010
An expert has suggested that collecting data from consumers' social networking habits is a useful way to create targeted email and affiliate marketing campaigns
Jacob Morgan, from Chess Media Group – a social business consultancy, says that the kind of information that can be gleaned form consumers’ social networking habits can be used to help marketers build up pictures of their customers’ needs and wants.
He explained, "clearly understanding where your customers are the most active is crucial for a successful social media campaign." "Brands need to continue to provide interactive, valuable and unique content to their customers to keep the relationships and the community going strong."
Facebook fan pages are particularly useful, according to Morgan, who says that these pages can help marketers gain valuable information regarding the way in which customers engage with a certain brand or product. Marketing professionals would do well to spend time analysing these pages to increase the power of their own campaigns, says Morgan.
Facebook is becoming an even greater source for advertisers, as a result of a recent deal with PayPal. The agreement means that advertisers can pay their subscription fees through PayPal, which is set to benefit smaller firms in particular.
An expert has spoken out about the importance of creating unique content when using social networking as part of a marketing strategy.
Organisers of next week's Technology For Marketing & Advertising (TFM&A) event in London have already revealed that Google will host two sessions featuring tips on driving online performance using tools like AdWords, mobile advertising and Google Analytics.
Academic bookshop chain Blackwell is ramping up its affiliate marketing and social media activity to build online awareness of its website and engage with appropriate audiences over the next 12 months.
The latest move to back up suggestions that Facebook might threaten Google's dominance in the search realm has arrived in the form of the social network's expansion of its relationship with Microsoft.
As the marketing world gears up to hear the latest innovations in the mobile arena from Google at this year's Technology For Marketing & Advertising (TFM&A) event in London, Orange has unveiled details of a service that lets brands engage and interact directly with targeted segments of its customer base.
A two-day internet marketing event for Independent Financial Advisers (IFAs), which featured speakers from Google, YouTube and LinkedIn, has resulted in a "groundbreaking" realisation of the potential social media have for the sector.
Search is becoming one of the most important ingredients in the marketing mix according to the latest IPA/BDO Bellwether survey, which was released this week. It shows that search marketing accounted for nearly half of all advertising spend in the last three months of 2009.
Details have been unveiled of this year's Search Marketing Expo (SMX) West event in California, which covers search engine marketing topics from search engine optimisation (SEO) and paid search advertising to website analytics and social media marketing. Microsoft boss Steve Ballmer will be the keynote presenter at a conference featuring 50 sessions across the spectrum of search and social media marketing topics.