Building a profitable email list

It’s unfortunate that many affiliates do not understand the importance of collecting and using an email list. It can add substantially to your bottom line profits when promoting any product in any affiliate program.

That is why you see products such as Aloeride offering free video tips to capture email addresses of visitors.

Before I go in to how to build a profitable email list let me first highlight why you should be collecting emails from your site – regardless of what type of site it is: (more…)

Your website is now getting some traffic and maybe even a few sales so now you can relax, put your feet up and wait for your paycheck, right?

WRONG!

Analysing your visitor behaviour can substantially improve your profitability and conversion rates.

Aloeride aloe vera pills is a good example of this, even though the site already converts well, visitor behaviour is analysed almost daily and changes are made to improve the site based upon this.

So lets look at the main statistics you need to be looking at and what they are telling you about your site. Im going to assume you are using the free Google Analytics software:

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Recession in Affiliate Marketing?

Some of the major markets (notably UK and USA) are supposedly heading towards a recession. If the predictions are correct and a recession arrives, what does this mean for the online industries and in particular affiliate marketing?

Well, surprisingly it’s not all doom and gloom as you might initially expect. Ill explain why a bit later but first let’s address the potential negative impact.

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Every now and again, an affiliate posts on the MoreNiche forum saying that they have been promoting a product for X amount of time but are still yet to see a sale. At the same time you see people posting about making a sale within a few days or even hours.

So this begs the question what makes a successful affiliate?

The answer to this is never straightforward, there are so many factors that all contribute to any affiliates success (or failure). Let’s have a look at what I believe are the main factors that decide any affiliates level of success.

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The one thing about affiliate marketing, as you have probably noticed, is that almost all the products available to promote are business to consumer (B2C).

But what if there was a great B2B product that you wanted to promote, how would you go about it?

Well, the first thing you need to do is recognize that a business purchase is different to a consumer purchase.

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When designing your site you probably didn’t give the psychology of colour much thought. You chose colours that you liked and that looked nice together.

That’s fine but different cultures see colours differently, for example in China red is seen as a sign of luck but in most other countries red is a sign for danger and sometimes even death!

It’s important that when you design your site you take into account cultural differences. In fact, even if you have a site that only attracts people from one culture – every colour has its own set of positive and negative connotations.

It’s important that the colours you choose match with the perceptions you want people to have about you and your company. (more…)