Selling affiliate products can be a tough job. I am sure that you have a first hand experience in understanding how difficult it can be. The incentive to sell affiliate products is very rewarding though and that is why some many people want to get into affiliate marketing. In this post I am going to offer you some tips that will totally help you increase your affiliate marketing sales.
One of the biggest errors that most people do when they get into affiliate marketing is they either create a blog or web site and totally make it into a super huge affiliate product shopping mall. No matter where a visitor clicks he is getting pitched. It shouldn’t be that way. A better way to run a blog or a web site is to offer diverse amount of information.
Not only should their be affiliate products available for sale on the site, but there should also be multiple sections that provide useful information to the customer. Some things that come to mind would be a support forum, an open community blog where customers are able to voice their opinion in comments, a reference library and even a FAQ section.
I understand that the strategy is to create pitch pages (landing pages) towards capturing sales. And that is fine… I think landing pages are an amazing way to close a sale. However, what happens next is what can cause the decrease in sales. After the sale is made and if you have not provided your customer with supportive resources, that customer is very unlikely to purchase from you again.
One of the key elements towards finding success with affiliate marketing and keeping your sales numbers high are selling to existing customers. When you have a customer sign up for your mailing list, he is very valuable. Your goal should to always keep that customer satisfied and keep him trusting you. If a customer trusts you after he makes a purchase, then it will be very likely that he will purchase from you again.
Another thing to consider is that affiliate marketing is a business. Unfortunately though, not many people treat is with this level of seriousness. One of the hottest elements with increasing affiliate sales is working your mailing list. Your mailing list can either be a very pure resources or one that has been exhausted, much like farm land. If you don’t’ tend to your mailing list and take care of it, it will no longer produce for you.
Some of the best ways to keep a healthy mailing list is to treat your subscribers like actual people. I subscribe to a lot of Aweber mailing lists – mainly for the purpose of observing how list owners run their list – and it amazes me how I am treated. I am never thanked or told that I am appreciated. Also, I am always spoken to as if I should know what is going on.
A better way to run your mailing list would be to address your subscribers in a more individual and personal manner. Ask your subscribers how their week is going? Ask them if there is anything that you can do to help them. Remind them that at any time they can simply click the reply button and send you an email back.
Use your mailing list as a pipeline to communicate with your subscribers. Engage with them and do things that encourage them to react with you. Doing these things keeps your mailing list alive and thriving and most importantly… clicking. When it comes time for you to recommend a product, you will have a much greater success selling to your active list compared to selling to a dead list.
March 12th, 2009 at 12:19 pm
Thanks for the information! I’ve never tried mailing list because I’m afraid it is too spammy. Also, most affiliate programs out there such as Clickbank have cheap background layout that do not look professional. Some programs have confusing fine prints, and they try to make a few quick bucks off you. Great information on how marketing an affiliate program should be. Thanks again!
March 12th, 2009 at 10:19 pm
I never use mailing list too, i want to try but do not know how to use, i hope give some suggestion of this way.
March 14th, 2009 at 7:02 am
@Tuixy –
I’ve heard that aarvark gets the job done. I’m also currently looking into this and will add a list on my website when i have time.
March 18th, 2009 at 4:49 am
I do not have a mailing list & how to get it & How the squeeze page is to be created to get the customers/visitors detail. I suppose auto respoder will be required to manage the list. Auto responder will require recurring expenditure. I need advice.
Thanks
March 21st, 2009 at 5:01 pm
I actually subscribe to a ton of lists as well, just for kicks. I always want to see who’s selling what, and who’s being real, who’s being fake.
It’s amazing how quickly a good guy can turn into another “smut peddler” overnight, just for a few extra bucks.
Aweber is definitely the best product I’ve used for Mailing Lists.
March 24th, 2009 at 2:36 pm
Hi,
I have been using getresponse for my mailing list because customer service is excellent. Building a list is one of the most important part of internet marketing. Building a mailing list is one of the most important part of internet marketing. If you have build such a good relationship with your list you will have the opportunity to sell to them, you get to ask feedback and you get to share your ideas with them
March 25th, 2009 at 5:18 am
Hello all,
Thanks for your good advice Garry “Some of the best ways to keep a healthy mailing list is to treat your subscribers like actual people” I agree with this.
If you talk about affiliate marketing, making a list is one of important task, why? because from your list you can be success in long term and also can be a super affiliate marketer.
It take time to make a big list and I recommend using aweber as you autoresponder or you also can used getresponse (a bit cheaper compare to aweber)
June 10th, 2009 at 8:40 am
As they say the money is in the list. It’s very true. Most successful marketers admit a big chunk of their profits came through their subscribers in their mailing list. That ought to motivate a lot of people to start one if they have not.
July 21st, 2009 at 6:00 am
hey thanks, nice tip. so nice I posted it on my blog site for others to read. Credits apply of course.
July 23rd, 2009 at 11:53 pm
Dear Sir,
I am using an autoresponder but I have found that people subscribe but hardly 20% of the them confirm by clicking the link. Is it okey or I have to do some thing more as I could hardly find 10 people in more than one and half month.
December 19th, 2009 at 10:21 pm
This is very true here.