In the past few weeks I have been writing articles that help you learn more about different ways to increase traffic to your own blog, website or landing page that promotes various affiliate products and services. In this article you will learn how you can increase traffic as well as conversions by offering an email newsletter. Last week I wrote an article about how social networks can help increase traffic, I recommend that you read that prior to reading this article.
As mentioned, this month has been devoted towards teaching you alternative and free ways towards increasing traffic to your site. In a previous articles I talked a lot about social networking and commenting on blogs related to the products and services you sell. Today I want to talk to you about the importance of having an email newsletter. During this month, I have talked about driving traffic, but there is one very important thing that goes hand in hand with driving traffic, and that is conversion.
It doesn’t matter how much traffic you drive to your site or pages, if you can’t convert the traffic into sales, then it is all for nothing. With that said, having an email newsletter can easily become the hero and help save the day. An email newsletter is an excellent tool to have towards increasing conversions.
Social networking traffic typically doesn’t convert very well into sales on the initial direct contact. Meaning, the first time a person from a social network visits you, it is very unlikely that they will purchase from you. The goal at hand is really not trying to sell to them at this moment, but instead attempt to lure and interest them into subscribing into your email newsletter. The same can be said for people who visit your blog from other blogs you have commented on. Never try to directly sell to referral traffic from other blogs and social networks. It will not work and you will not retain a high amount of repeat traffic.
The email newsletter instead offers you the ability to sell. Once you have captured an email subscriber, you have gained their trust. Trust is easily gained by providing excellent advice, tips and tricks on your own blog. People will not purchase things recommended to them unless they trust the person who is offering the products and services being sold.
So you see, if the first impressions on people are of you trying to heavily promote products and services, they will perceive that you are nothing more than a common sales associate with having the only interest of selling. People don’t like that, especially in the world of the Internet. People instead want to feel like you care about them and care about their interests. If you allow people to gain the perception that you want to help better their life and help them find success in fulfilling their objectives, then selling to these people will become much easier.
Your email newsletter should always be top priority. Gaining email subscribers should always be your top focus. The more subscribers you have the more explosive your results will be when you send out promotional content within your newsletter aimed at selling.
My advice to you would be to make your email newsletter an extension of the wonderful information you provide on your blog or web site. Most of the content published within your newsletter should be free advice, tips and tricks that help people. On occasion, you should then publish information about a product or service that can help them.
Best Regards,
Garry Conn
www.GarryConn.com
February 23rd, 2009 at 3:21 pm
Good advice, Garry. An email newsletter can go a long way in positioning you as an authority in your field, building your brand and ultimately promoting your product or service. To be most effective, the newsletter content must be informative versus “salesy.”
March 11th, 2009 at 12:44 pm
If you aren’t building a list then you’re NOT building an internet business…simple as that. And I am glad you told the truth on the following:
… bcz so many are tainting social network traffic as the holy grail of traffic, but it’s worthless at first without some type of follow up campaign with those users. They are part of a certain community and are not as willing to readily “convert” as you would like
March 17th, 2009 at 2:51 pm
i am new to this, good job garry. your tips are very useful for me to start
March 18th, 2009 at 2:17 pm
There is obviously a lot to know about this. I think you made some good points in Features also.
April 15th, 2009 at 5:56 am
Not that I’m impressed a lot, but this is a lot more than I expected for when I found a link on Delicious telling that the info is quite decent. Thanks.
April 28th, 2009 at 3:53 am
Hello mate, I want to thank you for this nice blog.
Would you mind telling me some secrets for a succesful blog ?
Which could attract some visitors than it normally does.
May 8th, 2009 at 10:45 am
How do I add this to my RSS reader? Sorry I’m a newbie
August 29th, 2009 at 4:14 am
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February 26th, 2010 at 12:24 am
Nice article..I tell my friend to read this and bookmark..
March 10th, 2010 at 5:12 am
Hey, I see an error in your blog on IE7. The header navbar comes way too below the logo area. Please fix it.