Whilst producing strong copy within your affiliate website is important, there are other features that you can factor into your website that could prove equally effective at increasing your websites ranking. Search Engine Optimisation being one of them.

Now before you question how using specific keywords can affect your website, take the following information into consideration, before you make a decision.

Search Engine Optimisation

When it comes to online marketing, getting your website to rank on page 1 of Google using popular keyword phrases is vital.

This position alone guarantees that surfers will take your website seriously and will view your affiliate website above all others.

You see, when a surfer comes to a Search Engine Results Page (SERP); they will probably look at only the first 5-10 websites on that page. Few will go on to pages 2 and beyond, so getting a ranking on page 3 will more than likely reduce your probability of getting a conversion.

The best spot to be is in the top 5.

So how can you get there?

The process is easier than you think. All it involves is having an awareness of which keywords within your product niche have the highest and lowest searches.

An unpopular search term for example, though it will entice a select, untouched audience onto your website, will also come at the cost of how much traffic will come to your website. If it is rarely searched for, it is rarely searched for, for a reason.

On the other end of the scale you will have highly popular search terms that every online marketer uses. Now whilst that means there will automatically be a lot of surfers looking for your website, unless your whole site ranks well it will struggle to attract their attention.

But there is a way around this. And one that will still allow you to use popular keyword phrases: the incorporation of medium level keywords into your content.

These keywords are ones that hit the middle ground. They are regularly searched for on a search engine, but are not searched for to the extent or extremity as the more popular keywords are.

By simply mixing them together you will be able to balance your websites ranking level and increase traffic coming to your website.

One point to remember here is to use keywords that surfers are likely to type into search engines, and keywords that directly relates to your affiliate website.

There is no point for example including the term ‘herbal extract’ when your product has been proven to be the exact opposite. That will draw the wrong type of surfer and will appear as mis-information on your affiliate website. The needs to be relevancy.

The Next Step

Okay, so you have done the research and you have got a list of favourable keyword phrases – what do you do next?

Well if you have already created copy for your website, the easiest way to integrate them is to find appropriate places within your content to introduce them. And we don’t mean haphazardly either. Where you place them needs to make sense so that when a surfer comes to read it, it feels natural in its placing.

If on the other hand you have not written the copy for your product website yet, this should make it easier for you to place them in all the right places, and to essentially work around them.

One suggestion we have is to pick several select keywords, which you repeatedly mention within the web page, and then a group of others that you only mention lightly.

This should work to offer you diversity, and increase your chances of receiving more traffic and leads.

For more details on how to pick the right Keywords for your affiliate website, read our guide on ‘Search Engine Optimisation – Edit your sites to far betting rankings.’