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Posted by Garry Conn on Monday, February 9th, 2009 at 12:00 am

How Watching TV Commercials Can Help Increase TrafficOne of the most important elements towards success in the business of affiliate marketing is increasing traffic. This month I am going to talk a lot about many different things that I do towards increasing traffic to a variety of styles of blogs. In my business I have a personal blog and then I have various micro niche style blogs that each target certain keywords and interests in people.

Today in this article, I want to talk to you about the power of a television commercial. As you can imagine, television commercials are very expensive. During major events, such as the more recent Super Bowl, the cost to run a 30 second commercial can range in price from 3 to 6 million dollars. There is a good reason for this though. Companies know that having a TV commercial will help increase their branding and expose their product or service to millions of people.

After a television commercial is shown, millions of people who have an interest in the product or service being shown on TV typically will jump on their computers to search for more information related to what they had just seen. The beauty of this is the fact that after a television commercial is shown, it creates waves or surges of traffic on the Internet.

Ironically, most companies who advertise television commercials — especially infomercials which air late at night — don’t make sure that they have a strong presence on the Internet. In other words, let’s say Company A ran a television commercial to advertise Product B. In most cases Company A will rank very well in Google and other search engines for their company name. However, the commercial being advertised on television was promoting Product B. It is very common that most companies don’t follow through and assure that Product B ranks good as well.

This really doesn’t pose too bad of a problem for television commercial advertisers. Consumers who search on the Internet are smart and can eventually find Product B easily. However, in your case as the affiliate marketer, you have a window where you can capitalize on this and in many ways I like to call it “kidnap” the traffic and direct them to view your web page which sells similar or even the same product as being advertised on television.

The irony in this situation is that you are allowing someone else to pay the money for the advertising and you collect a percentage of the benefits for free. With that said, in order to collect on the massive amounts of free traffic generated from television commercials, all that is needed is for you to be perceptive on the television commercials being aired and to write content on your blog that targets the keywords that people will use to find more information about what they had just see on television.

Best Regards,
Garry Conn
www.GarryConn.com

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7 Responses to “How Watching TV Commercials Can Help Increase Traffic”

  1. krishna Says:

    Agree, this ofcourse is a valid point while targeting your clients products in TV Advertising. We need to make sure we need to get credited for the advertisement. Do you have any spl mentions for increasing the traffic through Television and any comments on the other areas to concentrate on while the Tele marketing are hiking their prices

  2. Sandis Viksna Says:

    Hey Garry, very good post!

    Guys, listen to what Garry just said because this is very true. In niches like weight loss there are dozens and dozens of products being featured on the tv and radio.

    Often many of these are offline brands have weak presence online, so if you have a weight loss site – adding 1-2 articles on the brand and building some quality backlinks could make your rankings for that keyword skyrocket in as little as few days. And once you have a targeted weight loss traffic in, it is easy to convert them to buy Proactol or UniqueHoodia.

  3. Vishal Says:

    Hi,
    Ya this right. As we all know if something new we saw on TV ads then definitely we are going to google it on internet. No doubt about this. Like we see new gadget on TV ad then immediately people will google it. We can say affiliate marketing is a traffic oriented business. By any means we always look to increase traffic to our website.

    Regards
    Vishal

  4. xenadrine Says:

    Hello. Your site is really awesome. Can I use your layout colour on my website?

  5. masjito Says:

    Great website you got here! I will try to make my website as good as yours.

  6. Aled Says:

    Hi Garry.. Hi All..

    I agree too..Commercial on TV really helps.

    But, how about people in other countries which they do not reach the ads on our TV? Do anybody have any comments on this? Or any alternative?

  7. insurance Says:

    Nice site! Thanks for the great post

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