Increasing buzz
traffic to your affiliate marketing blog is something that is typically a challenge not only for you but for most every affiliate marketer. Blogs are like bubbles and the only way you can get your bubble to grow is to fill it up with something. Bubbles need air or gas to expand. Blogs are a little more complicated. Your blog, just like a bubble needs something to fill the void, content. However, the other added element needed, unlike blowing up bubbles, is traffic.
How do you get traffic? There are many ways. For one, you can pay for traffic. I’ve never done that, but many people do. However, what can you do to get traffic to your blog if you can’t afford to pay for it? How can you get free traffic to your blog? You have great content, you’ve got a nice looking blog, but you don’t have traffic… how do I do this? How do I get traffic?
That is where the buzz factor kicks in. There are many ways to generate a buzz. Some people offer contests, some people create blog memes and others write posts on controversial topics. Along with the various buzz building tactics comes a reaction. A reaction is the result of blog buzz. The reactions are either negative or they are positive.
Depending on what kind of buzz tactic you use will warrant which kind of reaction you get. So the key to getting traffic is by creating a buzz. But, within that, it is advisable that you create a buzz that scores a positive reaction. Otherwise, your create one hit wonder traffic, which are people who visit your blog and don’t like what they see and never will return again.
So far you have learned this:
- A blog needs content to grow just as a bubble needs air to expand.
- A blog has an added element in growing, unlike a bubble, and that is traffic.
- Traffic is generated by creating a buzz.
- A reaction is resulted from a buzz.
- A reaction can be either positive or negative.
- A positive reaction is what you should set goals towards achieving.
How Do You Create A Positive Buzz?
Here are a few off the wall ideas on how you can create a positive buzz on your blog. A positive buzz will convert visitors into regular readers. Regular readers create what I call a “Bubble Environment”. A bubble environment is an environment that is encased by boundaries. It is a place that people feel safe and some can even call it home. A bubble environment is something you want your blog to become for as many people as possible. The more people who are in your bubble, the bigger and stronger your bubble gets.
To create a bubble blog environment, you have to understand that basics needs of people in regards to what people look for in blogs. I call this, SEMI.
- Stimulate. People want to stimulate their brains. Our brains are filled with thousands of pulsing receptors that need to be stimulated at all times.
- Entertain. People want to be entertained. Why else do we have The Comedy Channel and a million and one Blond Jokes?
- Motivate. People want to feel good. They want to be encouraged and supported. People want to be motivated and pushed towards achieving things.
- Informed. People want to be aware. We want to know whats going on, how did it happen, who was the cause of it, when did this happen and where do I go?
Now, in the process of creating a positive buzz, you should remember SEMI and ask yourself this, “Is my post going to stimulate, entertain, motivate or inform people?” If you can get a yes for all four questions, you then have yourself an excellent post!
Now doesn’t that sound great? Much better than your typical random ramblings, cheesy blog memes and link list posts. It doesn’t matter what topic you have chosen for your blog, you have an audience. The best way to reach out to your audience is to give them SEMI!
Take what you have learned in this post and write one today that follows the basic rules of SEMI! Of course do that after you leave me a comment telling me how cool this post was.
January 25th, 2009 at 4:10 am
it was really great info to get free traffic. Thank you so much. I’ll try soon.
January 25th, 2009 at 8:58 am
I understand the SEMI theory behind creating buzz. It seems to me though the best buzz worthy content are the ones no one plans or intends to be buzz worthy.
January 25th, 2009 at 9:21 am
Useful information for increasing traffic to my marketing blog, thanks.
January 25th, 2009 at 9:26 am
Great ideas for getting free traffic. I also constantly search for useful gadgets to add to my marketing blog. These offer a small service to your readers as they often provide useful info and entertainment. My blog is relatively new but is tied to my own domain, which helps. Thanks for all the tips!
January 26th, 2009 at 4:18 am
Great ideas for getting free traffic. SEMI is a new thing to me. It is easier to remember whenever I try to write the content of my blog. Hopefully it really become positive buzz and make my blog as what you called it as ‘bubble’.
January 26th, 2009 at 5:13 am
Some nice points there, Garry. Good post!
March 11th, 2009 at 12:50 pm
SEMI huh? This reminds me of the old formula for creating effective ads:
AIDA = grab Attention…create Interest…create Desire…and get the reader to take a strong Action
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April 15th, 2009 at 5:26 am
After reading through the article, I just feel that I need more info. Could you suggest some more resources ?