Your website is now getting some traffic and maybe even a few sales so now you can relax, put your feet up and wait for your paycheck, right?

WRONG!

Analysing your visitor behaviour can substantially improve your profitability and conversion rates.

Aloeride aloe vera pills is a good example of this, even though the site already converts well, visitor behaviour is analysed almost daily and changes are made to improve the site based upon this.

So lets look at the main statistics you need to be looking at and what they are telling you about your site. Im going to assume you are using the free Google Analytics software:

Bounce Rate:

Google class anyone who has only viewed one page on your site as a bounce. Your bounce rate will depend on the type of site you have, its quality, and how targeted your traffic is but a good bounce rate for a product or informational site would be below 50%.

To improve your bounce rate think what changes you can make to your site or traffic that might have a positive effect. After every change until at least 500 or more people have visited that page and check what the new bounce rate is to see if the change had a positive effect towards your goal.

Average Time on Site:

It is what it says on the tin, the average amount of time your visitors spend on your site. Like bounce rate this will vary depending on what kind of site you have. Once you have established what changes you can make to improve this stat get to work and start tracking the effect those changes have on this statistic.

Page Exit Rates:

This is a great way to see which pages on your site are working and which are not. Exit rate as you might have guessed is the percentage of people who leave your site on a certain page.

Your homepage is likely to have the highest exit rate as most people come in via this page. Join pages or product review pages are also likely to have higher exit rates as people leave on these pages to go to the product site or to your secure checkout.

Pages with high exit rates that need to be looked at to be improved, especially if they get a lot of visitors. Pages with already low exit rates are potentially pages that you should try and get more traffic to – especially if that page contributes to the visitor purchasing your product or your recommended product.

Goal Conversion:

In Google Analytics you can set up goal conversions. A goal can be whatever you want it to be such as the purchase of a product, the signing up to your email list, or the visit of a certain page on your site.

Once you set this up you will be able to see which traffic sources are sending the most amount of visitors that achieve your goal, which pages these visitors view, and so on. This is absolutely vital in determining where your best traffic comes from and what pages you need them to view to convince them to purchase.

This MoreNiche video explains Google Analytics in more detail:

So there we have it, the best results come from constant monitoring of your visitor behaviour and then optimising your site based what you learn. Then you need to keep checking that the changes you make have a positive effect on your site.

Test, test, and test again is what it’s all about – when was the last time you looked at your site analytics, made a change and then tracked it’s effect? If you can’t remember then it was too long ago and you need to get on to it now! Use some of the MoreNiche marketing tools and improve your site today.