Patterns lead to calmness and allow your visitor to focus their attention on what they’re looking for. Good patterns give your site harmony and firmness.

People find it easier to navigate around familiar things. The instant a visitor lands on your site they will compare it with every other site they visited before.

First thing they will see is your header image which has to sum up your entire site. Next, your headings should focus on benefits. Contrasting colors can be used to emphasize benefits.

Repetition is good and it’s easy to stay on a road you take everyday. These same things can be applied online.

Use alignment and paragraphs not only to make text easier to read, but also to create visual road maps and define ideas. Chunk your content into groups. Use big font sizes, faces and animated images to suggest the most important benefits.

Take the Aloeride site for example, benefits in the headline are emphasized with red. Menu is well organized and features the things mentioned on the main page. The blinking “Order today” and “Free box” buttons also gently attract the user’s eye.

Always try to keep your links in blue and underlined. This is one of the oldest online patterns. Text links should be treated like traffic lights, in a pre-established order: blue, followed by purple.

White space is your friend. According to a recent StomperNet study, the 10th entry in a typical Google result page gets more visits than the 5th or 6th. That’s because it’s surrounded by a lot more white space. White space gives the visitor’s eye focus areas and rest points.

“Also, you can use quotes to emphasize things. Even if it isn’t really a quote. The text between quotes usually is taken more profound because only smart and dead people are quoted.”

Spice up your site by adding catchphrases. “Grrrrrrreat!”, “Easy as one, two, three”, “Go go go!”, “Just do it!”, “24/7″, “Yada, yada, yada”, “Bam!”, “D’oh”. These will work great because they’re something your visitor has heard a lot before.

When you’re describing logical benefits, translate anything you can into numbers. Proactol doesn’t just help you lose weight, “it binds up to 28% of your dietary fat and helps you lose a steady 1-2lbs per week”.

Content consistency is achieved by keeping the same article length, tone and posting frequency. All your articles should look like they “belong” on your site. For example, your readers should return to your site because they know you post on, let’s say, Monday, not because they get notified on their e-mail when you write something new. And don’t you just hate sites that don’t update?

If you have a blog adding the word “blog” in your title adds credibility. The title will tell your visitors that the information they will find is written by someone like them. Anyone can be a blogger now-a-days.

Another pattern is that people will like you if you think out of the box. If your fellow affiliates write articles on “How to lose weight”, why don’t you write about “How NOT to lose weight”?

If you repeat yourself, look for varied ways to convey the same message. Be creative!

People like good things. I like happy endings myself. Be positive, not negative. Notice that EasyWebsites4u.com offers affordable web design, not cheap wed design.

To sum it up, remember the most persistent pattern is the pattern of change. You have to keep up with the trends. Be persistent with your online work and sales will follow.

So, any other online catch phrases you’d like to share?